Video & Photography for Product Launch

The Challenge

Autosmart tasked us to come up with a fresh new style of video and photography to promote a new product which they have never taken to market before. Ceramic coating is a high end protection for special vehicles, and the Matrix brand is very different to what Autosmart have done before. Because it was new market to them, we were given the main lead on creating teaser trailers for social media, training videos and a showcase styled TV Advert. The photography element involved stock photos, product photos and clean application lead stills.

The Solution

We encouraged Autosmart to tease their audience with the new brand and product. We created three 10 second teaser trailers to do this, along with images that didn’t give too much away to begin with. We then crafted our filming over a week at a detailing studio, then out in the Peak District to show off the finished coated vehicles.

“It was great working with the AVIT team on something new and fresh. The briefing process was so easy, as they built on ideas we had already had as well as bringing lots of their own style, ideas and approach to the project. The end result has been stunning, the Videos and Photography have really helped us stand out and promote our new product and Brand in the marketplace.”

Greg Bright-Senior Graphic Designer | Autosmart